Vidro Vira Vidro has been taking place for a year in Trancoso, Bahia
The action, which began during the end-of-year festivities, has already resulted in the collection of 30 tons of glass in seven days, an amount previously collected in a period of one month; Partnership will contribute positively to the local economy and the preservation of one of the most important tourist attractions in Brazil
Glass recycling project by Verallia and Massfix, Vidro Vira Vidro won a partnership with Diageo. In Trancoso (BA) for a year now, the project aims to increase the number of collections in the region.
Through ATO, a platform that promotes sustainable solutions and behavior, Diageo will be a strategic partner to expand the collection and adequate recycling of solid waste.
Since its arrival in action, marked by 11 parties held on New Year’s Eve, the project has quadrupled its collection results compared to the previous month, collecting 30 tons in just 7 days.
