Vilma Morais will be responsible for developing strategies for accounts such as Bradesco, next and Ágora Investimentos
The R/GA agency announced the arrival of Vilma Morais (ex-Leo Burnett Tailor Made) to head the Media and Marketing Science area. The professional will be responsible for leading a team of more than 15 people in the development of strategies for accounts such as Bradesco, next and Ágora Investimentos.
With stints at agencies such as VMLY&R, DM9DDB, Publicis and also at clients such as Sadia, Morais has experience with large clients such as Bradesco, NIVEA, Procter & Gamble, Bridgestone, Kimberley-Clark, Reckitt and Shell.
“AR/GA is the first agency I work with that has a different origin from all the others I’ve worked with. R/GA’s DNA is different. And that was one of the first things that caught my attention”, explains Vilma. And I want my team to understand that our role is not just to make a media plan, but to look at the whole, to do multilateral projects that meet all of the clients’ business needs. I’m excited about that”, she adds.
She will report to Giacomo Groff, VP and Executive Director of Strategy at the agency.
