Peace Marketing campaign shows two-time world surfing champion interacting with partners
Under construction in So Paulo and expected to open in the first half of 2025, Beyond the Club (www.beyondtheclub.com.br) has signed a partnership with two-time world surfing champion, Filipe Toledo.
The campaign developed by the Heads agency, with creative direction by Sergio Baldassari and creation by Davi Baumont and Alessandra Nadia, unites the lifestyle universe that the sport provides with the athlete’s skills on the seas of the seven seas.
The film, with motion design by production company Redes, goes live on YouTube this Wednesday (10).
We want to provide unforgettable moments with Filipe in the waters of the club’s Wavegarden pool, promoting a unique connection between him and members. Sharing the waves with a world champion in the category will raise the standard of experiences in the sport, says Oscar Segall, CEO and managing partner of KSM Realty, the company that created Beyond, highlighting that Toledo will be an ambassador for the brand.
