Piece created by Tech and Soul places students as protagonists and seeks to emphasize the difference that the network’s courses
CNA presented its new brand campaign, entitled “Reasons to believe”, which aims to position the school as an enabler of futures, placing students at the center of the learning process.
The play, created by Tech and Soul, places students as protagonists and seeks to emphasize the difference that CNA courses make in the lives of its students, enabling them to learn English or Spanish in the way that is most convenient for them.
“Imagine the anxiety of learning something that is fundamental to your life today, like English and Spanish, while being bombarded by messages promising learning miracles, like being fluent in a foreign language in 30 days or learning while you sleep. In this campaign, CNA extends a hand to the student and invites them to join the learning journey”, said Flavio Waiteman, partner and CCO at Tech&Soul.
The brand’s manifesto, which is then broken down into different pieces and approaches for different audiences, seeks to promote a reflection on how the world is connected and how the international certifications applied by the network “open doors” for students.
The campaign features a 90” film, with 30” and 15” versions, in addition to different pieces that were produced for publicity on open TV, streaming, outdoor media, digital channels and on the brand’s profiles on social media. .
“We increasingly want to make a difference in the lives of our students and we fully understand that we are an important part of their journeys. On the other hand, we see that, for many people, learning a second language seems challenging, so we created a campaign to show give them the reasons to believe in their potential and in all the opportunities that speaking English and Spanish can provide”, said Luciana Fortuna, CMO of the CNA.
Exclusive holder of Disney licensing for teaching materials for children, the brand also invested in a preview of the campaign at the launch of the film “Wish: the Power of Desires”.
“We saw the opportunity to link the animation theme to our key messages, so we made a special video uniting the film’s characters with our campaign to be shown in cinemas”, said Nicadan Galvo, Head of Marketing at CNA.
