Partnership consists of a stickered bus traveling along the edge of the South Zone of Rio de Janeiro
Nestl took on the official chocolate title of BBB 24 and is promoting its participation in the reality show with an Itabus wrapped bus traveling along the waterfront of the city of Rio de Janeiro, which covers the entire South Zone.
Furthermore, during the month of January the brand will also take an action to stores to create an experience closer to the public.
“For us, being part of the Choco Trio strategy here in Rio is a source of pride, especially as we are in yet another partnership with Nestl for a remarkable and innovative moment for the brand. We are sure that the campaign will generate impact and memorable experiences for people from Rio” , said Anne Machado, account manager at Itabus.
