Any marketing strategy requires the use of audiovisual media, especially videos. Faced with this reality, professionals in the field cannot afford not to have this skill.
The production of audiovisual content for the internet is part of the most diverse professional spaces. Advertising and marketing, for example, are unable to survive in a connected world without specific strategies to capture the public that visits networks on the internet.
At the same time, not all professionals in the field are familiar with video editing tasks. The activity may seem absurdly complex to outsiders, which puts some people off. This ends up being negative, since the professionals in question limit their possibilities of action.
Fortunately, there are solutions! Programs like Wondershare UniConverter simplify steps in the editing process, ensuring that tasks are more accessible to those who have never edited audiovisual materials. In this text we will explore the software and how you can apply it in marketing.
How important is resizing and cropping videos in a marketing campaign?
A marketing campaign is generally not focused on a single space on the internet, considering that different audiences visit different social networks. This means that the same content must be adapted to the most varied spaces, which includes the length of the videos and their dimensions.
In other words: resizing the video is an essential step so that material can be republished in different spaces. A video made for Instagram, for example, must be short and in vertical format. YouTube material, on the other hand, can be longer and edited horizontally.
These different realities call for the use of programs like Wondershare UniConverter, in order to capture multiple interests. The care directed to each social network is one of the determining factors in the success of a campaign, which has a direct impact on the brand’s growth.
What does Wondershare UniConverter do?
Wondershare UniConverter is software for computers running Windows and macOS operating systems. As the name suggests, its main tools are associated with converting videos into multiple formats, but the program also brings more comprehensive features.
Among Wondershare UniConverter’s tools, we can highlight converter, compressor, editor, screen recorder, mixer, DVD burner, watermark remover, voice changer and remover, noise remover, subtitle editor and, of course, the smart video cutter.
Best of all, these tools can be used together, which makes it an essential program for editing videos in a marketing campaign. With just one download, the user has access to the most varied features, aggregating many tasks in a single space.
How to Crop and Resize Videos with Wondershare UniConverter in 3 Steps
Now that we’ve explored a little the importance of resizing and cropping videos and explained what Wondershare UniConverter is, it’s time to describe how you can make these (and other) edits. The tutorial below has just 3 steps, which demonstrates the simplicity of the task.
1 Access the website and download the program
The first step to resizing or cropping campaign videos is the simplest: all you need to do is go to the Wondershare UniConverter website and download the installer. Remember: there are specific versions for each operating system, so you must download the appropriate one.
The installation comes soon after and only asks you to follow the instructions in the window. The process takes a few minutes, at the end of which the program opens automatically. Alternatively, you can find a shortcut on the desktop and simply double-click to launch the program.
2 Find the smart cutter
When you open Wondershare UniConverter for the first time, you will come across several tools. What we are looking for here is the smart cutter, which appears right in the start window. If you can’t find it, just click on the home option, in a column on the left side of the screen.
The tool is called smart cutter and serves this exact purpose: automatic video cutter, something useful for marketing campaigns. When selecting the function, a new window will open, asking you to upload the video you want to edit. Click in the center of the screen or drag the file window.
3 Finish cutting and export the result
Wondershare UniConverter will only take a few seconds to open your file. When you see it in the center of the timeline, choose one of the two options at the top: remove silent segments or specific portraits. You can also change other settings on the right.
Once this is done, all that remains is export. Just click the export button and wait for the process to complete. Remember: to finish editing, you need to have a subscription to Wondershare UniConverter, so you may need to follow steps instructed in the software window itself.
Resizing and cropping videos for marketing strategies are just two of the functions used, but they serve to give us a good base. Using Wondershare UniConverter, some of the tasks are made easier, allowing us to dedicate time to other aspects of a campaign.
