Influencers join Faber-Castell to challenge vision and discover what I photograph and what I draw.
In partnership with content creators,Faber-Castell continues to challenge the public’s creativity: Photo or Drawing? Influencers Mateus Machado, Karol Stefanini, Carol Wang and Filipe Grimaldi receive hyper-realistic drawings and photographs to play with their audiences, who participate in the challenge trying to identify whether the images are a photo or a drawing made with products from the SuperSoft line, from Faber Castell. Created by the DAVID agency, this is the second time that the brand has launched the Photo or Drawing? campaign, highlighting the SuperSoft line, one of the company’s main collections, guaranteeing a hyper-realistic effect in drawings and taking creativity to another level. In this new phase, the brand continues the success of the first edition of the campaign that took place in 2023, inviting consumers once again to test their vision through new images.
With performance superior to common lines, artists, designers, apprentices and enthusiasts can exercise their creativity with illustrations made with SuperSoft, gaining a surprising level of detail, to the point of being confused with photos. This is a different line in design, quality and performance. And to highlight this unique characteristic, the campaign will focus on social media and the creation of digital content on TikTok,InstagramYoutube, Pinterest, X (old Twitter) and Facebook with the brand’s partner influencers.
After publications on Faber-Castell’s official profiles, the four content creators will continue the conversation on their profiles, interacting with the original posts and inviting the public to discover not only the illustrations but also the EcoLpis de Cor, ideal for hyper-realistic drawings. , which stand out for their elegant design, performance and the possibility of coloring both light and dark papers, making the materials one of the most desirable among consumers.
We want to entertain the public and show that with EcoPencils de Cor SuperSoft, we elevate creativity and drawings to perfection, says Flvia Giordano, Marketing Director at Faber-Castell.
In total, the line has more than 30 products, divided into six categories, including colored and graphite pencils, erasers, pens and highlighters.
The demand for SuperSoft products has grown enormously in recent years, which is why we are always updating and bringing the most innovative products on the market to our portfolio, adds Flávia.
*Cape photo: Divulgao/Faber Castell
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