Ao was created by Beta Collective in partnership with the Portuguese agency Adagietto and the Portuguese-Brazilian chef Kiko
Guaran Antarctica presented a campaign focused on the Portuguese public that aims to unite Brazil with Portuguese cuisine.
The idea, created by Beta Collective in partnership with the Portuguese company Adagietto and the Portuguese-Brazilian chef Kiko, brought together the pastel de feira with the pastel de nada to create a pastel with cream filling that was named “Pastel de Pastel” .
The recipe will be available for a month at the restaurant O Boteco, the chef’s Brazilian restaurant, which is located in the Chiado neighborhood, in Portugal.
Just like Guaran Antarctica, this is an original recipe. To come to life and attract the attention of the press, we relied on the talent of the chef, which worked very well, after all, the creation has already been covered in the main Portuguese media outlets, explained Bernardo Tavares, executive creative director at Beta Collective.
