With activations and media, the company returns to reality to highlight the consortium as an accessible tool.
AAdemiconBrazil’s largest independent consortium administrator in active credits, returns to Brazilians’ screen as one of the sponsors of the programBig Brother Brasil. The brand will have three activations with the involvement of the brothers, in addition to media and content actions on different channels of theGlobo. With an investment of more than R20 million in sponsorship, the company aims to present Brazilians with all the possibilities offered by the consortium.
In the 2023 edition, we also invested in the Brother quota. We want to contribute to strengthening and consolidating the brand nationally in addition to increasing awareness and visibility of the consortium product. By participating in BBB, we were able to reach a larger and younger audience who, sometimes, are unaware that the consortium is a financial planning tool and that it fits into their budget, highlights Tatiana Schuchovsky Reichmann, CEO of Ademicon.
positive numbers
Last year, the brand reached approximately 110 thousand sessions on its website during the three content actions on the reality show and gained 12 thousand new followers on its official profile on Instagram. According to Globo’s figures, the actions reached more than 51.7 million people, generating more than 130.7 million impacts.
At BBB we will explore the consortium as credit and investment, which is in line with our advertising campaign. We intend to explain the functioning and advantages of the product and also highlight the importance of Ademicon’s specialist consultants throughout the customer journey, explains Henrique Hegenberg, Marketing Director at Ademicon.
Advertising campaign
In December, the company launched its institutional campaign for 2024, once again led by journalist and presenter Tadeu Schmidt, company ambassador.
Developed by the agencyGPAC, it features TV films, digital content, OOH materials and radio spots, as well as interventions at the largest airports in Brazil. The advertising initiative is part of a broad marketing investment project that aims to showcase the consortium not only as a type of credit, but also as an investment.
With the slogan D to be credited? Can it be an investment? Of course”, the pieces reinforce the diverse possibilities of use of the Ademicon consortium and the versatility of the product. The new campaign celebrates Ademicon’s current moment with the achievement of more than R18 billion in credits sold in 2023. More than ever, we want to show Brazilians that the consortium for everyone, meeting different needs and life goals, completes the CEO of Ademicon.
*Cape photo: Divulgao/Ademicon
Follow Adnews on Instagrame LinkedIn. #WhereTransformationHappens
