Awards feature the creative concept of Adhemas Batista
MMA Latam, Ginga and BetaBlocks have teamed up to develop an NFTs (Non-Fungible Tokens) platform aimed at Brazilian awards, theawards.io.
With this, MMA Latam also announced the NFT award, called Smarties Latam 2022, which celebrate the creativity and effectiveness of innovation and technology campaigns applied to marketing, with effectiveness and business impact.
The award will have trophies in a tokenized version with a creative concept by Adhemas Batista. Globally, Smarties have over 3,000 entries in more than 14 categories.
“From Smarties, theawards.io will also serve our ecosystem of brands and agencies, which form a community that adheres to trends and new technologies and that seek innovative solutions to enhance their relationships with customers and consumers”, highlighted Fabiano Destri Lobo. , executive director of MMA Latam. “The demand for this type of solution that we are creating grows every day”.
The arts can be printed and delivered framed, if the winners wish and the winners can still have services linked to the awards such as workshops and visits to MMA events.
“We, at MMA, want to map the future of marketing, and there is nothing better than creating in practice an innovation that comes to revolutionize this ecosystem that reinvents itself daily”, says Fabiano Destri Lobo. “We want to change the award scene in Brazil and in the world, offering brands and agencies a place that will be the reference for the practice”.
The project required more than R$2 million in investments that include licensing, platform, intelligence, planning and development, communication and application of the concept.
