Taking into account that PDF files are prevalent in the world of marketing, knowing services and tools for viewing, editing and converting these documents is a matter of survival.
For those working in marketing, especially in online spaces, knowing how to convert files is essential. The work routine of these professionals involves sending, receiving and editing text and image media, including those in PDF and .docx formats, the extension of Word.
Smallpdf is an online service that makes it easy to complete a wide range of tasks involving PDF, including converting between one format and another. The service can be accessed from an internet browser and there are no compatibility issues with operating systems.
Below we have put together a list of 6 tips for using Smallpdf for those who work in marketing and need to come up with strategies that will benefit from PDF files. To follow them, all you need is a computer with internet access and a browser, regardless of which one it is.
1 Edit received briefings
In the field of marketing, briefing is a recurring word, taking into account that it is the document that directs a certain undertaking. It is not uncommon for these documents to be incomplete or require additions from the professionals who receive them via email.
In these situations, it is necessary to convert PDF to Word, as editing files in the first format is not possible in common viewers. To do this, simply upload the original file to the Smallpdf website and then transform it into .docx. With the new document in hand, you can edit it.
2 Send materials to customers
In the previous item we mentioned receiving briefings, but what about sending files to clients? This is also an everyday task in marketing, because projects and strategies first need to be approved by customers. It is therefore necessary to consider compatibility.
Even when the client does not specify, it may be good practice to send files in multiple formats. In the case of text and/or multimedia files, sending the same document in PDF and in the format opened in Word is the best solution, ensuring that the recipient will be able to open and edit it.
3 Organize Excel spreadsheets or PowerPoint presentations
Although PDF to Word and Word to PDF conversions are the most common, Smallpdf also ensures that PDF files are transformed for the purpose of opening them in Excel or PowerPoint. There is even the possibility of transforming document pages into images, in JPG format.
This is useful for those situations where you want to archive and send Excel spreadsheets with budgets or organize a PowerPoint presentation. By doing this, there is a guarantee that the new file can be opened, even if the computer used does not have Microsoft Excel or PowerPoint.
4 Extract images from documents
As we briefly mentioned in previous paragraphs, Word PDF or .docx files can contain images and hyperlinks. Images, in particular, exist as part of the whole, but also as an isolated file. As such, you can extract and save them separately from the document.
This is possible by converting PDF to Word. Next, you will open the .docx file, right-click on the image and choose save as image. If the file in question is the only part of the old PDF that interests you, you can delete it afterwards, saving space.
5 Develop posts for social media
Social media posts are an indispensable part of marketing strategies. In fact, we can even consider them the most important part, since reaching audiences in digital spaces ends up being the main function of developing and reviewing content in the online environment.
Smallpdf can help you with this task too. Copying and pasting content from PDF files is not exactly an error-proof task, so it is recommended to first convert the original document into Word and then extract the contents. Posting on social media is easier.
6 Deal with incompatible file issues
Closing the list are compatibility problems, common when we develop files on multiple machines. A PDF file that opened without problems on computer X may have difficulty running on computer Y. Fortunately, conversion helps in these situations.
This tip even relates to one of the previous ones, when we mentioned the guarantee that customers will receive compatible files. Furthermore, professionals resolve problems on their own, eliminating the need to ask others to resend the file in a different format.
With the help of Smallpdf, all your solutions and ideas in marketing strategies are made easier. Whether sending a briefing, editing materials for posting or storing contracts, the website’s services can be completed in a short time and using any internet browser.
