Executive will be part of general commercial director Joo Binda’s team
JCDecaux promoted Kika Santos to commercial head of So Paulo. The professional will be part of the team of general commercial director Joo Binda. Kika Santos takes care of Telecom, Tech, SMB and Direct and joins the Vertical Heads team.
Kika Santos has been at JCDecaux since 2021 and worked as commercial manager also in São Paulo. In the market since 2006 and with experience in companies and agencies such as DM9, B/Ferraz, GEO Eventos, Otima and Spark, Kika has more than six years of experience in the OOH market and almost ten years of experience in advertising agencies.
Kika’s mission is to further strengthen relationships with customers in her verticals. I see this new step in her career as something organic, as she was already connected with the moment of growth and transformation that the company is going through”, said João Binda.
