Each employee received a unique message based on their interests and passions identified by the AI
After a very good year, thank you, Publicis Groupe used AI to thank its employees. Instead of a traditional New Year’s video, Groupe launched an unprecedented campaign: 100,000 personalized videos.
Each employee received a unique message, based on their interests and passions identified by Marcel, the Group’s Artificial Intelligence platform.
In a first-of-its-kind experiment to push the boundaries of AI video, storytelling and personalization at scale, Publicis Group Global CEO Arthur Sadoun’s usual holiday message to all employees takes an unusual turn when he wins It is joined by its AI twin, AI Directoire+ and AI Maurice, Chairman of the Supervisory Board, to give this special greeting.
