The piece, written by Garage, emphasizes the differences between the institutions
Ecossistema nima announced the launch of its new campaign, this time led by Gil do Vigor and Dbora Aladim, ambassadors of the network’s institutions.
In the piece, written by Garage, the influencers emphasize the institutions’ differences, which include teaching that combines the classroom with job market practice, certification resulting from participation in real projects, life and career planning, in addition to the opportunity for students use their Enem grades from the last decade to enter higher education.
“Gil do Vigor is a great supporter of education and uses his visibility to promote actions with this theme. Just like Dbora Aladim, who is a history teacher and known for evaluating Enem tests. They, like nima, believe in the transformative power of education in people’s lives and for the country. a perfect partnership”, highlighted Marcio Morgade, creative director at Garage.
Broadcast nationally, the pieces cover various online media formats, including Reels, Stories and videos on influencers’ channels, who are known for their engagement in the dissemination of education and the belief in its transformative power.
“Our campaigns seek a connection with young people who want to start their journey in higher education, with real people, real stories with education and who can establish this bond”, explained Marina Guedes, Marketing Director at nima.
For the campaign, Garage invited Boutique Imagem to capture the audiovisual videos of Gil do Vigor, directed by Roberta Recorder. Dbora Aladim signs her own videos. The release runs until March.
