Beats and Anitta present Beats Ice Pops, a freezing drink, in a format similar to an ice cream, which has the flavors of Beats Drinks: Gin Tonic, Moscow Mule and Mojito. The novelty is being activated with the distribution of free products in several Brazilian cities, which can be found on @beatsoficial’s Instagram.
People who meet the promoters will be able to taste Beats Ice Pops firsthand. The brand, however, put a special criterion for those interested: they need to be up to date with the vaccination against covid-19, proving that they have taken at least two doses. And, of course, they must be over 18 years old.
“Ice Pops come to connect people with the carnival spirit. We innovated in format, transforming the way to enjoy the flavors already loved by consumers. Everything to show that it is possible to find new ways to enjoy the party, safely and without leaving the enjoyment aside”, says Gabriela Gallo, Head of Marketing for Future Beverages at Ambev.
The initiative is part of the “Plan B de Beats”, a series of actions developed to prevent this year’s carnival from giving that “flop”. and likes of Anitta; and partnerships with Zé Delivery and GKay, selecting a person to enjoy the holiday with friends in a house in Salvador, and also with Quem Disse, Berenice?, with a special makeup line.
