It will take place on January 24th and companies aim to increase donations this year
Outback and Make-A-Wish Brasil teamed up again to promote the 17th edition of Bloomin’ Day, an event where all net sales from Bloomin’ Onion went towards making the dreams of children and teenagers with serious illnesses come true.
The action will take place on January 24th and, to participate and collaborate with the cause, consumers can purchase Bloomin’ Onion at the restaurant’s physical units or Bloom’ Petals through the brand’s delivery.
“This is our sixth year of partnership with Make-A-Wish Brasil. It is part of our culture to contribute to society and, seeing the sparkle in the eyes of children who have their dreams come true through Bloomin’ Day is something that fills us of hope and joy. This year, our goal is to surpass the mark of previous years and make, together, the biggest donation in our history”, said Mauro Guardabassi, president of Bloomin’ Brands, the holding company that owns the brands Outback, Abbracio and Aussie in Brazil.
In addition to purchasing a meal, people can also advance their donation by purchasing a special gift card made for Bloomin’ Day worth R$70.00 or more, through the giftcard purchases page on the Outback website.
Six years of partnership
The union between the restaurant and the non-profit organization began in 2017 and has seen more than 152 dreams come true since then. In 2023, the partnership helped make 44 Make-A-Wish Brasil children’s dreams come true.
Last year, Elisa was one of the children who saw her dream come true through this partnership. Diagnosed with hepatoblastoma, the 9-year-old girl dreamed of being a model.
The restaurant and the institution collaborated to provide her with a day at one of the largest modeling agencies in Brazil, where she could learn more about the profession. In addition, Outback created a catwalk so she could parade at the Bloomin’ Brands Brasil office. Since then, Elisa has built a career in the field she wanted so much.
“The partnership with Outback is solid and consistent, as we share unique values, and everyone who participates in the campaign feels the energy we put into the project. In addition to Bloomin’ Day, the result of which translates into more than 15% of the dreams realized by Make- A-Wish Brasil this year, Bloomin’ Brands plays an important role in our children’s dream journeys, providing unique experiences in its restaurants”, added Thais Bernardini, Executive Director of Make-A-Wish Brasil.
