The piece, created by monkey-land, has five videos and features influencer Talo Sena as the protagonist.
will bank was inspired by popular expressions that indicate financial hardship to present “Ufa”, the bank’s new service that allows customers to split payments made via Pix on their credit card.
The campaign, created by monkey-land, has five videos featuring influencer Talo Sena as the protagonist and, in each of them, he helps to illustrate the different phrases that people use to indicate a lack of money.
In the film “T Flat?”, the comedian appears shaving the hair on a character’s chest. In “Is it hard?”, he presents the solution to a man who appears on a stretcher. The other pieces, “Is it broken?”, “Is it hanging?” and “T no suffoco?” follow the same creative line.
“‘Ufa’ arrived to give that help when there was no money to make a pix. The campaign shows these situations with Will’s usual good humor, showing that it is possible to get out of that difficult situation with this financial solution”, said Leandro Thot, marketing director at will bank.
“We found in Talo Sena the ideal protagonist to illustrate, in a fun tone – the main feature of his videos – these embarrassing situations where someone is in a complicated moment, but finds a way out. The idea is that the public not only discovers the bank’s new service, but also also have fun with the content”, adds Ricardo Forli, partner at monkey-land.