Praising its support for Brazilian sport, after the surfing and skateboarding campaigns, the Bank of Brazil Now bring volleyball to the center of your communication. The new campaign features the participation of indoor athletes Jaqueline Carvalho, Darlan Souza, Carol Gattaz, Luco and beach athletes: Duda, Ana Patrcia and Carol Solberg.
The narrative of the communication revolves around the typical Brazilian fans, who scream, vibrate and are part of the global protagonism of Brazilian volleyball in the sports scene. The enthusiasm of the crowd proves to be a great motivator for athletes not to let the ball fall, whether on the court or on the sand. And the Bank is part of this crowd.
More than a sponsor, BB is a loyal fan in any national volleyball scenario. With this campaign, we want to reinforce our support for sport, give a voice to the athletes, honor the fans and inspire Brazilians to pursue everything they imagine, comments Paula Sayo, Director of Marketing and Communications at Banco do Brasil.
The campaign, which debuted last Monday (8), features films from 30 and 15, as well as outdoor and digital media. The creation of WMcCannwith production from O2 Films.
Brazilian volleyball is one of the biggest protagonists in world tournaments. Since 1991, Banco do Brasil has been the official sponsor of the sport, supporting its entire trajectory. The men’s and women’s volleyball teams are among the best in the world, they move the gyms and excite, with BB present in all their victories. Since then, the teams have accumulated 24 medals, eight gold, eleven silver and five bronze.
Check out the campaign film.
Technical Data Sheet:
Agent: WMcCann
Client: Banco do Brasil
Product: Institutional
Campaign name: Vlei 2023 Campaign
Client Team: Paula Sayo, Ana Carolina de Castro, Bruna Ferraz, Andr Cabral, Fernanda Pereira and Patrcia Lira
CEO: Andr Fran
Executive VP and general director of WMcCann Braslia: Patrcia Andrade
CCO: Dani Ribeiro
Creative direction: Eric Sulzer
Associate Creative Director: Raoni Leo
Creation: Anselmo Ferreira, Raoni Leo, Caio Soares and Rodrigo Coletto
Business: Dilma Lima, Viviane Bento, Thais Santos, Angela Saliba, Gabriella Miranda and Fernando Cabral
COO & CSO: Renata Bokel
Planning: Ricardo Bauab and Kildery Oliveira
Content: Josane Muriel and Taynara Souza
VP of Media: Andreia Abud
Media: Giuliana Chekin, Glenda Tugumia, Raquel Assuno, Mireille Terra, Thyessa Benicasa and Anderson Lima
BI: Felipe Borges, Luis Paes and Lucas Abscula
General Production Director: Camila Naito
Integrated Production: Camilla Mendes, Taita Kuhn, Lvia Gouveia and Fabiana Dias
Film producer: O2 Filmes
Creative Vision: Luiza de Moraes
Directed by: Rodrigo Pesavento
Executive Production Director: Flávia Zanini
Executive Producer: Ed Tamachiro
Executive Assistant: Fernanda Figueiredo and Joo Pedro Kohn
Customer Service Director: Rejane Bicca
Service: Ivan Caetano and Malaika Cipriano
PS support: Nany Lucena and Breno Panfili
Director of Photography: Fernadno Bertoluci
Art Director: Marcelo Escauela
Production Director: Rodrigo Guimil
1 Assistant Director: Tina Ponte
Casting Producer: Deise Moyses
Costume Producer: Diogo Costa
Hairdresser and Makeup Artist: Paulo Botelho
Post-production: O2 Filmes
Editing: Joo Macfarland
Post-production: O2 Filmes
Post-production Coordinator: Felipe Andriolo
Post-production Supervisor: Rafaela Bitencourt
Coordination Assistant: Marian Falco
Finisher: Joo Pedro David and Pedro Viciti
Supervisor de VFX: Thiago Cor
Colorist: O2 Ps
Product name: A9 audio
Musical direction: Apollo
Service: Nicole Bonani
Coordinate: Paloma Sol
Lives: Ana Flor
Curation and Artistic Management: Cara de Contento
Still Photographer: Julio Detefon
Projects: Nathlia de Brito and Renata Spindola
Public Relations: Kerena Neves and Giulia Camargo
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