Part of the layette will be sold in large retail stores and e-commerce from February.
Consolidated in the market as one of the main and most sustainable textile industries in Latin America, the Santa Catarina brandDhler has invested heavily in marketing strategies over the last year and is experiencing great momentum. And to start 2024 in an even more promising way, the brand announces that it will be present in the biggest reality show on Brazilian TV, theBig Brother Brasil.
Dhler will be responsible for all of the house’s linen, covering everything from sheets, pillowcases, duvets for each of the themed bedrooms and the master’s room, bath and pool towels, kitchen linen items, as well as the famous guest’s robe. leader.
There will be around 1,400 items produced with the brand’s quality. Some of these items will be available for sale in large retail stores and also ine-commerce from February this year.
“Being at BBB 24 today is the result, firstly, of Dhler’s textile excellence, but also of the construction of a project that consolidates the brand as number 1 in the national market with reach and global recognition in quality”, summarizes Marco Aurlio Braga, head of Communications and Dhler Marketing.
Braga recalls that the creative process for the products began in September last year and was developed together with the Dhler creative team.
*Cape photo: Divulgao/Dhler
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