NBW is part of the SBF Group, controller of Centauro
With an audience of 415 million followers on different platforms and created ten years ago, NWB (Network Brasil) remains the largest digital network in Brazil focused on sports, owner of proprietary content brands such as Desimpedidos, Acelerados and Camisa 21, and 850+ affiliate creators.
Positioned as a content tech, NBW (which is part of the SBF Group, Centauro’s controller) produces personalized multi-format content and data-supported solutions.
We work with the creation, production and distribution of sports content to connect brands to the most different consumer journeys within the world of sports, explains Rafael Grostein, general manager at NWB, in the following interview.
Positioning
NWB (Network Brasil) has existed for ten years and was created after the birth of Desimpedidos, one of the largest football entertainment channels on the internet and the company’s original content brand. We emerged at a time when open TV had a monopoly on sports content and fans only had access to what was offered to them. Furthermore, media and communication options for brands were reduced with this centralization in traditional media. With the emergence of social networks, an opportunity was created for a new business niche to go beyond the 90 minutes of games and take conversations that already existed through word of mouth, at the bar table, to digital content and bring protagonism to the table. for the fan.
We position ourselves as a content tech, as we produce personalized multi-format and multi-platform content and create solutions supported by data, capable of delivering strategies that strengthen brands’ branding. We are experts in building stories and projects together with our clients, in order to understand how to include brands within stories of passion and encouragement for sport. In addition, we also act as a talent agency for sports influencers. With more than 415 million multiplatform followers, we form the largest digital network in Brazil completely focused on sports with proprietary content brands Desimpedidos, Acelerados, Camisa 21 and Andr Hernan and more than 850 creators affiliated with TEIA NWB (with more than 240 members of network only on YouTube).
Creators
We work with the creation, production and distribution of sports content to connect brands to the most different consumer journeys within the world of sports. Through our audience’s view, our business delivers branding strategies to brands with solutions that permeate all stages of the funnel, from awareness to conversion. We establish a very close relationship with content creators and this relationship gives us the ability to deliver different strategies to meet the needs of brands. We work with content creators from more than 10 sports, including football, basketball, running, cycling and Olympic sports, among others. Among them are content creators, journalists, product review profiles, athletes and sports professionals. Being continually linked to creators also allows us to generate long-term relationships with clients, such as Clear, a brand that is part of our projects regularly, as it knows the delivery we offer and already has a history with the audience, such as meeting of Fred with Cristiano Ronaldo and Marta, and participation in the Supercopa Desimpedidos.
Read the full interview in the January 8, 2024 edition
