New premiere on TV Globo on the 22nd
Azul stickered a plane from its fleet for the launch of ‘Renascer’, a new 9pm soap opera, written by Bruno Luperi with artistic direction by Gustavo Fernndez, which premieres on January 22nd on TV Globo.
‘Renascer’ brings back the saga of José Inocncio (Humberto Carro/Marcos Palmeira), a man without possessions and alone in the world, who stakes his destiny at the feet of a jequitib-rei, establishing a pact that will accompany him throughout his entire life. life. In the media action, the aircraft will fly within Brazil with the illustration of the soap opera on its fuselage for the next three months.
In addition to having three characters from the plot printed on its fuselage, which are José Inocncio (Marcos Palmeira), Mariana (Theresa Fonseca) and João Pedro (Juan Paiva), Azul’s Embraer also brings an immersive experience on board, with images and scenes in reference to the novel in the interior of the aircraft, such as the luggage compartment and bathrooms.
To mark the debut of the stickered plane’s operations, Azul and TV Globo promoted an action on a regular flight from the air bridge (Santos Dumont-Congonhas) with the delivery of gifts to everyone present.