Evolution and innovation are the attributes that mark the 10 years ofgshowcelebrated this Thursday, the 11th. Launched with the aim of offering the public an experience that complements the programming of theGlobo TV In the digital environment, Globo’s entertainment portal expanded its operations and explored new formats and territories, such as TV and podcasts, with the aim of being where you are.
Patrcia Fontes, head of Digital Entertainment at gshow, says that the portal played a crucial role in expanding the public’s relationship with TV Globo’s soap operas, programs and reality shows. In recent years, it has expanded its operations to different territories, covering the production of content on topics such as fashion, streaming, cinema, in addition to covering music festivals, such as Rock in Rio, Lollapalooza andThe Townand pop culture events.
Entertainment lovers have found information on gshow about what is happening in this universe very quickly and in an increasingly comprehensive way. From soap operas to BBB, including the world of celebrities, pop culture and major events, it’s all there, reinforces Mirelle de Frana, Content Manager at gshow.
gshow is preparing a package of news for 2024, including the expansion of its offer in short videos, opinionated content and productions in collaborations with other platforms in the Globo ecosystem. The consolidation of this diversification of offers can be seen in the coverage of Big Brother Brasil, which is present on the portal, on TV, in podcasts and now on Mesacast BBB, which brings together a team of influencers and TV talents daily for the most watched house in the world. Brazil, with two-hour live programs on Multishow andGloboplay.
Mesacast is a good example of this collab delivery, which integrates several distribution windows, such as gshow, Globoplay and Multishow, in a 360 delivery, with dynamic, opinionated content and direct audience interaction. After it airs, the content is transformed into pills with wide distribution on social networks. It is the materialization of our multiplatform evolution and symbolizes our look to the future, adds Patrícia.
In addition to realities, the audiovisual format is one of the product’s biggest bets to continue diversifying its portfolio. The intention is to boost the language of video in all verticals, including the ‘Tudo Mais’ editorial, considered the umbrella of entertainment, as well as in specific areas such as ‘Fashion’ and ‘Soap Operas’. Patrícia explains that the idea is to provide the user with a variety of content options, from long videos on the website to specific cuts on social networks, meeting the different interests of the public.
Special 10 years
To celebrate its first decade of telling stories, gshow has a new look with a commemorative logo and an anniversary program curated with special content. Throughout the week, the public will be able to remember notable coverage, such as the Cabeleleila Leila meme, which emerged from the program ‘Sterblitch No Tem Um Talk Show: o Talk Show’, broadcast live on the platform; the digital case of Vivi Guedes, which offered a transmedia experience with the soap opera A Dona do Pedao (2019) through the creation of a social profile on Instagram for the influencer played by Paolla Oliveira, who had 2.5 million followers; Check out a retrospective on the history of gshow and find out more about the team that runs the platform’s day-to-day operations. The portal invited two actors to revisit their careers: Agatha Moreira and Rafa Vitti, accompanied by gshow since their first steps on television. The selection is available in10 year themed trail.
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