Partnership also includes the International Paralympic Committee (IPC) and the Paralympic Games
The International Olympic Committee (IOC) has announced AB Inbev as its global Olympic partner until 2028.
With the agreement, Corona Cero, with 0.0% alcohol, will be the global beer of the Olympic Games, reinforcing the IOC and AB Inbev’s commitment to moderate consumption.
“As a global brand, Corona Cero will engage fans around the world in this magical celebration of the Olympic Games, toasting all the athletes’ achievements. Following the Olympic Agenda 2020+5, both organizations have actively contributed to the development of the goals of sustainability at the United Nations. While the IOC redistributes 90% of its revenues to support sport around the world, this new agreement will help support all Olympic teams and their athletes. Together, we want to create a future with more gifts,” said Thomas Bach, president of the IOC.
The partnership also includes the International Paralympic Committee (IPC) and the Paralympic Games.
“We are proud to be the first Olympic beer sponsor worldwide. Beer is the drink of moderation, so Corona Cero for this occasion. This partnership is the opportunity for our category to positively impact and engage thousands of fans around the world, inaugurating It’s a new era of Olympic spirit as we toast our favorite Olympic teams and athletes. We’re ready to activate at the 2024, 2026 and 2028 Games,” highlighted Michel Doukeris, CEO of AB InBev.
