After a year in which the Publicis Groupe achieved many achievements, highest organic market growth, first place in all financial KPIs, first in new business, first in ESG, and first in the industry in terms of market value, as always, the company put its people first and gave unprecedented thanks, one by one, for their collaboration over the last year.
Instead of a traditional New Year’s video, Groupe launched an unprecedented campaign: 100,000 personalized videos. Each employee received a unique message, based on their interests and passions identified by Marcel, the Group’s Artificial Intelligence platform.
In a first-of-its-kind experiment to push the boundaries of AI video, storytelling and personalization at scale, Publicis Group Global CEO Arthur Sadoun’s usual holiday message to all employees takes an unusual turn when he wins It is joined by its AI twin, AI Directoire+ and AI Maurice, Chairman of the Supervisory Board, to give this special greeting. Top global executives surprise viewers with new talent in these creative videos.
Check out five examples that show how each message hits the right tone, the right leader, and the person’s interests, on a massive scale:
Carla and Arthur thank Eva, passionate about sports and managing partner in Austria.
Maurice and Arthur pay homage to Gabi, a business leader looking for adventures in São Paulo.
Nigel and Arthur celebrate Youri, designer of Publicis Sapient (Seoul), inspired by dance, gymnastics and art.
Agathe and Arthur toast Laure, a multilingual customer experience director from Paris, a fan of video games and the outdoors.
Dave and Arthur take Tony, EVP of Publicis Media in Canada, on a journey
virtual world full of travel, water sports and parkour.
This innovative campaign reflects Publicis Groupe’s deep respect for its team. By personalizing each message, the company demonstrates that it understands and values the diversity and passions of all employees.
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