Dinmica tested the reality participants’ knowledge about the company and named Matteus as the Angel of the week
The first BBB 24 Angel Test took place this Friday afternoon (12) and was sponsored by Latam.
During the dynamic, the company tested the reality participants’ knowledge about the company, highlighted its network of domestic and international destinations, in addition to having launched the first Mega Promo of 2024, with air tickets available from R$99 each way.
“We convey our main message as the area that most connects Brazilians with Brazil and the world and we wrap this in a simultaneous campaign aimed at the public at home with air tickets at affordable prices, which expand Brazilians’ access to the plane and invites them to live a world without borders with our company”, explained Amira Ayoub, head of Marketing at LATAM Brasil.
The test was created by Globo and LATAM, in collaboration with Graphene by IPG, a structure dedicated exclusively to the brand, which in Brazil has agencies such as WMcCann and MRM Brasil. The dynamic took place this Friday (12/1) afternoon, with night broadcast on national television.
Try it
The dynamic was composed of a map with destinations served by Latam and in question and answer duels on the screen between two participants, the player who first pressed the totem button and answered the question correctly could place 3 flags on the map. If the answer was wrong, the opponent would win the flags on the map.
In the second phase, the same mechanics, but with a different objective. Players who answered correctly had to remove a flag from their opponent each time and, in its place, place a small plane.
The owner of the last remaining flag on the map was Matteus, winner of the dynamic and, in addition to winning the Prova do Anjo, he was presented by Latam with a round-trip international ticket to a destination served by the company and another to give to a companion from outside the country. House.
