O Gerety Awards begins its registrations and announces the 15 locations of its executive juries, which this year include New York, Los Angeles, Toronto, London, Paris, Brussels, Amsterdam, Hamburg, Madrid, Warsaw, São Paulo, AUNZ (Australia and New Zealand). ), LATAM, East Asia and the Middle East. In addition to defining the shortlist, each executive jury chooses the agency and production company of the year in their country from among the pieces presented in the Portfolio Cut category.
New for 2024: The jury will also give special attention to the pieces entered in the Works for Good category. The campaign related to the environment and sustainability that obtains the highest score in the Gerety Terra Award will be awarded.
The Gerety Earth Award forces us not to turn a blind eye to a problem that will only get worse over time. As an industry, we have a duty to define how we will approach this. Once again, the Gerety Awards open a space for advertising with a powerful perspective, with awards that, in addition to being an honor, become essential in the times we live in, explained Andrea Corvetto, Digital and Innovation Manager, Fahrenheit DDB , Peru.
The ambassadors who will lead the Gerety 2024 executive jury sessions are:
- Anshumani Khanna, Creative Director, BBDO New York, USA
- Pamela Savage, Senior Vice President, Creative Director, Area 23 Group, USA
- Linda Knight, Creative Director, Los Angeles, USA
- Katrina Encanto, executive director of Criao, 180 Amsterdam, Netherlands
- Doerte Spengler-Ahrens, Creative Director, Jung Von Matt, Germany
- Regan Warner, Executive Creative Director, McCann London, UK
- Melinda Po, CEO, IPG Mediabrands, China
- Marie-Claire Maalouf, Executive Creative Director, Edelman ME, United Arab Emirates
- Dagmara Witek-Kumider, Chief Creative Director, Publicis Worldwide Poland
- Kaitlin Doherty, co-founder and president of The Local Collective, Canada
- Mandie van der Merwe, CCO Saatchi&Saatchi Australia
- Ccile Lejeune, CEO, VML Paris, France
- Angela Pacheco, creative director El Ruso de Rocky, Spain
- Joana Mendes, creative lead for Latin America/ECD, WPP, Brazil
- Laurence Vandeputte, creative director, Belgium
- Carolina Pinheiro, CEO and co-founder, Inbrax, Chile
“As we gather to celebrate innovation and excellence at the Gerety Awards, I look forward to pioneering initiatives, especially those that harness creativity to solve real business problems and drive sustainable growth. The ‘Gerety Earth Award’ embodies the essence of impactful work that not only inspires, but also transforms our world for the better. It’s an honor and a privilege to serve on the Grand Jury, and I look forward to celebrating the creative work that raises the bar for positive change,” added Laura Maness, Global CEO of Gray Group.
The full executive jury will be announced in the coming weeks. However, information on how to participate and meet the Grand Jury and Ambassadors is on the festival’s official website.
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