Campaign signed by GUT So Paulo explores the most used filters on the search platform
QuintoAndar launched its first campaign of the year, which aims to show that there are moments in everyday life that indicate that the time has come to look for another property to live in.
The piece, created by GUT São Paulo, unfolds into three films that explore some of the most used filters on the platform such as the morning sun, playground and backyard.
“Culturally, the beginning of the year is a time for resolution, and finding a new home is among the plans that many want to get off the ground. The campaign shows that, with QuintoAndar and the diversity of filters that the platform offers, people with different profiles can achieve this objective in an easy, assertive and pleasurable way”, said Felipe Campos, Head of Marketing at QuintoAndar.
In addition to open and pay TV, 15″ films are adapted into aspirational pills for social networks and other digital media. The campaign will also be broadcast on strategically located radios and OOHs, which will be carried out by even more filters that dialogue with everyday life and people’s aspirations.
“Our creative proposal aims not only to show the synergy between life’s notifications and the platform, but also to highlight the uniqueness of each filter and how they connect directly to the public’s aspirations”, added Juliana Utsch and Sofia Calvit, Creative Directors at GUT So Paulo.
