Launch of Indai in a can reinforces Minalba Brasil’s commitment to the ESG and PCDs journey.
With the motto Na Lata even better,Where The year 2024 begins with the major launch of the 269 ml canned packaging, in sparkling and non-carbonated versions. Sustainable, inclusive and more refreshing as it freezes more quickly, Indai em Lata is another innovative product thatMinalba Brazil announces to the market, reinforcing its commitment to sustainability and inclusion.
Just like Minalba water cans, Indai cans will also have information in Braille on the lid, to promote accessibility in the beverage market. Today, there are more than 6.5 million people with visual impairment in Brazil, according to data from the 2010 IBGE Census. The purpose is to offer greater independence in the purchasing and consumption experience, adapting to the needs of this public.
Alio Silveira, CEO of Minalba Brasil, expressed the launch with enthusiasm: “For years, Indai has been the favorite brand of mineral water for Ceará residents, according to the DataFolha Top Of Mind Yearbook. The can has been awaited by consumers with a new hydration option and our ESG strategy has been perfectly aligned with several movements that highlight the importance of caring for the environment. An example is the initiative in the municipality of Jericoacoara, in Cear, which sanctioned a law prohibiting the entry of plastic beverage bottles with a capacity less than or equal to 510 ml. Therefore, Indai em Lata is a clear example that we can adapt to contribute to a more sustainable world, being a product that is eternally recyclable and respecting the standards in each location where the brand operates. The novelty arrives to complement the Minalba Brasil portfolio, which continues with Minalba in Can 310ml, Minalba Gerando Falces 269ml and, now, Indai in Can 269ml, said the Superintendent.
Indai em Can will be available at points of sale throughout the Northeast, starting with Cear and Pernambuco and, soon, in the other states of the region. Enhance your hydration in a conscious and practical way with Indai in a can!
Inclusion and independence of people with disabilities
In October, Minalba Brasil marked a significant step forward by introducing the first mineral water can in Brazil with Braille information on the lid, promoting accessibility in the purchasing, consumption and choice experience for people with visual impairments. This unprecedented large-scale initiative in the country was carefully developed over months, with the support of Ball Corporation, the world leader in sustainable packaging for beverages, with whom we worked to produce the can. Furthermore, the action received specialized consultancy from the Dorina Nowill Foundation for the Blind, contributing with an inclusive look at the food and beverage market. This very special moment of including Braille on the Minalba can was a milestone and immortalized in a video that can be viewed on LinkedIn also marca.
ESG conference
Minalba Brasil has played a significant role in the ESG approach. In addition to being a pioneer in offering mineral water in aluminum cans, an infinitely recyclable packaging that generates income for thousands of collectors in the country, in August 2023, the brand joined forces with Gerando Falces, contributing to amplifying the mission of the institution of transform favelas across Brazil and positively impact society. The partnership with Gerando Falces was so inspiring that it motivated the company to break new ground. Minalba Brasil was the first company to launch a water can with Braille writing on the lid. With this innovation in the beverage sector, the brand promotes accessibility, inclusion and provides a consumer experience for people with visual impairments.
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