Signed by Purpple, the piece proposes provocations to the public and will feature publicity on several fronts
Wizard by Pearson announced the launch of a campaign with the motto “With Wizard, English is guaranteed”.
The piece, created by Purpple, proposes some provocations such as “what if that vacancy asks for advanced English?”, “what if you want to go on that international trip?”, “what if your favorite foreign artist asks you to go on stage?” and brings school as a solution.
The campaign features multichannel pieces that include investments in open and pay TV, social media, digital marketing, influencer marketing and other strategies. Among the broadcasting spaces, the Globo broadcaster and subscription channels such as TNT, Warner, Space, TNT Séries and Cinemax stand out.
In terms of influencer marketing, Wizard entered into a partnership with influencer Matheus Costa.
As for children, the network launched a campaign for the WizKid brand, which has a narrative aimed at parents and invites them to ensure their children’s English is taught.
