Sponsored by Free marketthe second Leader’s Test, held at BBB24 last Thursday (11), it achieved impressive results, standing out for significant numbers of growth and public involvement. While playing the game, the e-commerce recorded a 99% increase in GMV (gross sales) at 11pm, breaking a reading record (scans) of the QR Code and registered a significant growth of 36% in the use of coupons compared to the average of last year, consolidating the success of the action.
The dynamics of the event, which involved a fun and humorous circuit, alluded to the efficiency of Mercado Livre’s deliveries. Singer Rodriguinho, from the blue team, won the coveted Leader’s necklace by choosing the box with the Meli+ seal, Mercado Livre’s Benefits Program.
During the action, viewers benefited from special offers from Descontao, a strategy that is part of Mercado Livre’s initiative to strengthen connections with users, and runs until next Sunday (21). The promotions included discounts of up to 70% in categories such as Fashion and Beauty, as well as discounts of up to 50% on Appliances and Portables.
The activation at BBB24 not only provided engaging entertainment, but also highlighted the advantages of the Mercado Livre ecosystem, reinforcing an exceptional shopping experience for consumers. The test highlighted attributes such as product variety, fast shipping, free shipping with Meli+ and best prices, reinforcing the company’s positioning as the largest e-commerce of Latin America.
* Cover photo: Reproduction/Globo
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