The agency will be responsible for promotional campaigns and activations, in addition to the always on social initiatives
Mercado Pago is now part of Jones’ customer portfolio.
The agency led by Edwin Junior (co-CEO), Marcelo Chianello (co-CEO), Beatriz Patara (COO) and Carol Rosa (CCO) won the account in a competitive process and will be responsible for campaigns and promotional activations, in addition to the always on social.
“It’s a very special moment for us, an achievement that undoubtedly raises JONES’ level in the market, in addition to demonstrating recognition for the successful work we had in previous partnerships with Mercado Pago. Through our non-interruptive communication work, with Focusing on entertainment as a connection between brands and consumers, our main objective is to focus on the business opportunities of this new large client”, said Beatriz.
“We want to gain more and more awareness and generate engagement with our users. For this objective, it is essential that we count on the expertise of JONES to support us in the creation of promotional actions and always on social initiatives, due to the consistency of its DNA since its foundation and differences delivered by being part of an ecosystem with BrandLovers and Adventures”, concluded Felipe Castano, marketing director at Mercado Pago in Brazil.
