The global advertising platform MGID announces the arrival of Lorenzo Nicodemo to assume the role of the company’s Head of Publisher Acquisition for Brazil and Latin America. The executive, who has been working in the advertising industry for around 10 years, has consolidated his experience in sales and partner management in large companies, focused on business development, customer success, sales to publishersmedia programmatic, AdTech and MarTech.
“The knowledge I acquired in the digital market is fundamental to my work at MGID. I intend to amplify the platform’s offers and products in the publishers and news portals in Brazil and Latin America, reinforcing the differentiation of its services and exclusive technology, with emphasis on native advertising and content recommendation solutions. The region represents a very important opportunity for the platform, as it has great business potential in the editorial and digital advertising sector”, comments the executive.
Having worked at companies like Yahoo! and Criteo, Lorenzo’s career was focused on serving B2B partners in the digital, SaaS and technology sectors, with a history of doing business with partners in different territories in Latin America and abroad. The focus of his work at MGID will be to expand the expansion of the advertising platform in the country and in Latin America, boosting partnerships in the advertising market. publishers, websites and news portals. Currently, the adtech It has traditional vehicles in its inventory, such as Grupo Abril, Olhar Digital and Catraca Livre.
“Lorenzo arrives with the challenge of leveraging new business opportunities for MGID in Brazil. We rely on your experience in the advertising and editorial market to prospect relationships with new partners and potential clients. The year 2024 will be important for the consolidation of our operations in the region, especially in the country, and a dedicated team is essential for our growth”, reports Fernanda Accio, CEO of MGID in Brazil.
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