Recognizing the constant search for innovation and novelty in its ecosystem, the Google launched the manifesto “For every new question, a new Google”, highlighting the malleability of its products and solutions. The company reveals that around 15% of the questions asked to the search engine are completely new, reflecting the continuous search for innovative experiences.
In Brazil, where the use of brand tools is significant, Google intends to show how its ecosystem of solutions can be integrated into the consumer’s daily life on the internet.
“We can be flexible with our positioning, for different objectives and different clients. We want to show that Google is a partner and is together with the customer on this journey”, says Maia Mau, Marketing Director at Google.
The director highlights that the new manifesto presents a more human perspective of the relationship between platform users and advertisers. The focus is on Google’s ability to understand the advertiser’s consumer, reinforcing how the company can bring these two elements together more closely and effectively.
Google seeks not only to highlight its constant innovation, but also to reinforce its role as a strategic partner for advertisers, showing how its solutions can adapt and contribute to the success of different customers in their digital journeys. The manifesto reflects the company’s continued commitment to evolving and meeting the growing expectations of the Brazilian market.
* With information from the Exam
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