Next come Microsoft, Google and Amazon, which topped the list in 2023
The Brand Finance Global 500 report showed that Apple, after rising one position, became the most valuable brand in the world, with a value of US$516.6 billion last year, the company created by Steve Jobs had a valuation of US$ 219 billion.
According to the report, Apple has achieved remarkable growth in brand value, even as iPhone sales have largely stagnated, while its strategy to find new markets, expand its ecosystem and encourage upgrades to higher-value iPhones highly effective.
Next in the ranking are Microsoft (US$340.4 billion) and Google (US$333.4 billion). Amazon, which was the brand that topped the list last year, came in fourth place, with a value of US$308.9 billion.
Among all 500 companies listed, only three are Brazilian and all of them are banks. It is the most valuable Brazilian brand, according to Brand Finance. The company has a value of US$8.3 billion (263 positions).
Next come Banco do Brasil (US$5.5 billion) and Bradesco (US$5 billion).
The report is based on the analysis of 5 thousand most valuable companies in the world, to arrive at its list of 500+.
