A Artplan announces a restructuring in its creation area. From now on, the duo Rafael Gil and Rodrigo Almeida, known as Monte, are part of the agency’s team of professionals. Both assume the role of Chief Creative Officers (CCOs). Gil and Monte will form a trio with Marcello Noronha, who held the position of executive director of Creation in the Rio de Janeiro and São Paulo offices, and was also promoted to CCO. The trio will have national operations. In So Paulo, work in partnership with CEO Glucia Montanha and report directly to CEO Antonio Fadiga.
“Artplan will be part of the largest independent communications, advertising and entertainment ecosystem in Brazil, possibly in the world. A responsibility that gives us butterflies in our stomach and a great desire to explore all the possibilities that the group offers, always focused on creativity that makes noise and brings results”, says Monte.
Before arriving at Artplan, Gil and Monte accumulated two stints together at AlmapBBDO and one at VMLY&R. During this period, they won 2 Cannes Grand Prix (“Starbucks I am” and “TERR4”), dozens of lions, 3 Effie Grand Prix and 2 agency of the year titles at the awards. The duo has one of the most prosperous partnerships in current Brazilian advertising. The professionals were involved in some of the most influential campaigns in recent years, such as Boticário’s Valentine’s Day in 2016 (the first time that a major brand represented same-sex couples in a film on open TV) and Volkswagen’s 70th anniversary campaign. Brazil, which brought together Maria Rita and her mother, Elis Regina, in a duet, through artificial intelligence. Rafael Gil is currently the Brazilian art director with the most publications in the history of Luerzers Archive, being the first in the ranking global in the last 10 years. In a recent survey of 90 creative leaders about the 10 best campaigns of 2023, the duo ranked 1st (Elis), 3rd (TERR4) and 4th (Buscap).
“It is an immense privilege to be part of an agency with such a rich history in Brazilian advertising. I look forward to contributing to the Artplan team with powerful ideas that build brands, establish conversations and touch people’s lives, combined with a craft that promotes excellence in each job”, adds Rafael Gil.
Marcello Noronha has been at Artplan since 2019. The multidisciplinary professional’s work is marked by the union of creative ideas aligned with insights do creative data, as ways of understanding customer needs. This combination has already resulted in many more distorted actions. Between the cases, there are campaigns developed for Oi, Cervejaria Therezpolis, Localiza and Estício. For over 20 years in the market, the advertiser has worked in design studios, agencies and licensing until joining NBS, an agency where he remained for 16 years, part of them as Creative Director with work for Oi, BomNegcio (currently OLX), Coca-Cola, Bobs, Guaran Antrctica, SulAmrica and Suvinil. His career has already earned recognition in several national and international awards, such as Cannes, Effie, Professionals of the Year, El Ojo, Clio, New York Festival, CCSP and YouTube Works.
“The arrival of Monte and Rafa inaugurates a new phase at Artplan. We will certainly create an environment for ideas to flourish even more in the agency, which has powerful ideas in its culture that become conversations. Returning to work with Monte and being able to be alongside Rafa Gil was a dream that was in line with the objectives set by Glucia, Fadiga and Rodolfo, of making Artplan an agency that figures in the leadership of creative businesses in the country”, says Noronha.
CEO of Artplan, Glucia agrees with Noronha’s position, and highlights his joy for the agency’s new moment.
“I am very happy with this moment for Artplan. This movement makes tangible what we are building: an agency with talents that make a difference in the market and for our clients. Working again with Monte and Rafa, together with Noronha, is much more than having a creative trio, having an eye on the essence of communication and experience”, he highlights.
For Antonio Fadiga, the new configurations in the agency’s creative area are reflections of important components that, together, promise to make a splash in the market.
“Combine the DNA of Artplan’s founder with the ability to generate experiences, through integrated communication. Add the agility of an independent agency, with one of the most awarded teams in the country in beautiful campaigns for recognized brands. It’s a powerful combination that has everything it takes to accelerate results for our clients,” he explains.
Mariana S, executive who held the position of Chief Creative Officer, leaves Artplan and takes on new challenges.
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