Big Brother Brasil 2024 participants came across a surprise in the house’s garden last Tuesday (16): a yellow button without any identification. The activation was the “Yellow Room”, from Mercado Livre.
Participant Nizam was the one who pressed the button and was able to choose three more participants to go into space with him. There, he, Vanessa Lopes, Rodriguinho and Pizane were able to enjoy a leisurely afternoon with games, food and drinks.
Discount or mysterious button? After pressing the button, Nizam and his brothers received incredible gifts with the @free marketwhich arrived at the #BBB24. #MercadoLivreNoBBB24 #ChegouChegando #advertising pic.twitter.com/T0PS8CtVsT
— Big Brother Brasil (@bbb) January 16, 2024
During the action, Ana Clara, ex-BBB and protagonist of the Descontão commercial, appeared on the screen explaining the promotion and revealing that the Mercado Livre boxes in the space contained gifts for participants.
The action was designed to connect the e-commerce promotional campaign with its sponsorship of the reality show, in addition to integrating Mercado Livre’s strategy to strengthen the bond with users.
