Combining artificial intelligence and human curation, the platform plans global expansion.
The innovative platform that mixes artificial intelligence and human curation to provide tips on films and series,Chippu, created by Thiago Romariz and Luigi Pedroni, surpassed the mark of two million users in its base organically in 2023. This milestone is the result of a year of notable growth, with 2.2 million active users throughout the year across all platforms where the application is available. Last year, Chippu became part ofOmelet Company, and for the coming years, seeks to leverage the company’s growth with a close eye on international expansion. English and Spanish languages will soon be available on the app.
“When we made the agreement with Chippu in 2023, we already knew the quality of the project and the proportion that the platform could reach. The milestone of 2 million users is proof that we are on the right path and 2024 promises even more. We had more than 320 thousand active users in December alone, during the CCXP in Brazil, growth of 30% compared to the same previous period. Therefore, without a doubt, CCXP Mexico will be an impetus for us to think about versions of the platform that are aimed at this audience and in other countries”, says Fbio Reis, CMCO at O&CO.
Recognized for its unique approach, Chippu uses artificial intelligence combined with expert curation to offer personalized and accurate movie and series recommendations to its users. Currently, the application has more than three million tips made for users and almost a million reviews of films and series, the result of community collaboration and engagement.
According to Thiago Romariz, the creator and creator of Chippu and director of Content and Innovation at O&CO, Chippu’s numbers prove how accurate data analysis within the platform is essential to increase and engage the community that accumulated 2 million users last year. and has more than 280 thousand active users per month.
“This is more than an achievement, it is a celebration of the community that we are building together. Our commitment to excellence has driven us this far and we are moving towards international expansion. We will continue to offer the best experience to our users and work to further improve our algorithm. The Chippu family is still going to grow a lot more!”, comments Romariz, elected one of Brazil’s outstanding professionals by theLinkedIn Top Voice, one of the main digital influencers in the pop niche in the country.
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