Estado and LIONS present judges for the WARC Awards for Latin America 2024

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Jury selection highlights global and local experts in strategic marketing and effective impact.

O stateofficial partner of Cannes Lions in Brazil, shares the name of the jurors selected to compose the jury panel of the WARC Awards for Latin America 2024, in association with LIONS. Celebrating marketing with strategic brilliance and effective impact, this regional competition will be rigorously judged by leading industry experts from the most renowned global and local agencies and brands.

John Bizzell, awards leader at WARC, said: “To judge Latin America’s best strategic and effective marketing campaigns, we have brought together a stellar group of extremely experienced and highly respected professionals from across the region to bring specialist knowledge and cultural insight to the trial process.”

In the categories of Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact, Long-term Growth, the names announced were:

Sean Summers, Marketing Director, Mercado Libre, Uruguay – president of the jury
Alan Cruz, Director of Strategy, Ogilvy, Honduras
Aloisio Pinto, Strategy Director, Dentsu Creative, Brazil
Carlos Rojas, CEO, IPG Mediabrands, Mexico
Gilda Valle, Strategy Director, Garnier BBDO, Ecuador
Helena Bertho, Global Director of Diversity and Inclusion, Nubank, Global
Juliana Suso, Director of Sustainability, ISA, Colombia
Mara José Ezquerra, CEO, Havas, Argentina

J nas categorias de Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase, Use of Data, os selecionados so:

Carolina Sandoval Villamil, Media Director, Haleon, EMEA and LATAM – president of the jury
Carolina Cuneo, Brand and Advertising Director, GFK NIQ, LATAM
Daniel Gimeno, Director of Strategic Planning, Omnicom Media Group, Ecuador
Deh Bastos, Executive Creative Director, MAP Brasil, Brazil
Diogo Bobsin, Director of Creative Data, Artplan, Brazil
Juan Patti, Director of Brand Communications and Digital Marketing LAC, Bacard Latin America, Panama
Miguel Angel Reca, CEO, Anunciar Media Agency, Argentina
Nonora Elmudesi, CEO, Ogilvy, Dominican Republic
Patricio Shilton, Director of Growth, UM, LATAM

Finally, in the category of Strategic Thinking:

Daniel Wakswaser, marketing director at Ambev, Brazil – president of the jury
Carla Mc Closkey, Director of Strategy, McCann Worldgroup, Mexico
Ian Black, CEO, New Vegas, Brasil
Juan Pedro Mc Cormack, CEO, Dentsu, LATAM
Mar Frutos, Vice President of Creation, El Taier DDB Centro, Guatemala
Patricia Mauchi, Chief Growth Officer, EssenceMediacom, LATAM
Ricardo Aros, Strategy Director, MIA LATAM / WOLF BCPP, Chile

According to the State, the judges will award Gold, Silver and Bronze prizes in the 12 categories. They will be guided by the WARC/LIONS Creative Effectiveness and B2B Effectiveness Ladders frameworks, which provide a consistent and universal reference.

The presidents of the juries of all regional awards, Asia-Pacific, Europe, Middle East and Africa, Latin America and North America, will form a super jury to award the much sought after Grands Prix, the ultimate recognition of marketing success, selected from among all the regional Golds.

More information about the WARC Prize and the jurors’ biographies here. Download the registration package here.

The main dates for the WARC 2024 Prize are: