Set to the sound of “Don’t stop me now”, by Queen, the campaign highlights the company’s commitment to supporting Brazilian entrepreneurs.
A Stone, a technology and financial services company that is the Brazilian entrepreneur’s main partner, launches the campaign A new way to get your business moving with the aim of reinforcing Stone as a complete one-stop shop solution for micro, small and medium-sized entrepreneurs in Brazil. Brazil, far beyond the little green machine. Driven by the song Don’t stop me now, by Queen, and signed by the production company Untitled, the action will be broadcast on TV and social media and will remain on air until April, during the brand’s sponsorship of the Big Brother Brasil 24. In addition to the main film, the campaign will feature five more films, one for each offer launched throughout the program.
With our institutional campaign we want to show that we offer the best service in the industry and are able to meet the diverse needs of entrepreneurs regardless of their size, providing financial solutions and end-to-end management tools. For over 10 years, Stone has been helping the market evolve and supporting its customers with the best solutions and services so that their businesses never stop running. And we’re just getting started, says Rodolfo Luz, head of Marketing at Stone.
The institutional campaign highlights, in a simplified way, StoneCo’s strategic positioning. Stone’s business strategy is to combine and organize offers aimed at business owners in Brazil, according to each size and operating segment, with technology to operate different payment methods and software-based management solutions, in addition to expertise in receivables management and offering working capital to entrepreneurs.
Check out the campaign below:
The aesthetic of Stone’s campaign reflects a vibrant and energetic approach, driven by the choice of the iconic song “Don’t stop me now” by Queen. The combination of music and the campaign message creates a dynamic atmosphere that resonates with the determination and vitality of Brazilian entrepreneurs.
Utilizing such a powerful soundtrack adds an emotional element to the visual narrative, connecting directly with the passion and perseverance inherent in the business world. Furthermore, the campaign visually highlights the brand as a complete “one stop shop” solution, conveying the idea that Stone offers not only financial services, but also comprehensive management tools, reinforcing the company’s complete and innovative approach, highlights Rodolfo .
The professional explains that this news is particularly interesting for the advertising market, as the campaign not only reflects the product offering, but also communicates an engaging and convincing narrative about Stone’s commitment to boosting local business, which can attract attention and the loyalty of entrepreneurs.
Stone no BBB 24
Being the BBB sponsor for the second time in a row, Stone, which is the Brazilian entrepreneur’s main partner, entered with one of the biggest shares in the program, BIG (master), in addition to the prize.
In the last edition, the brand was responsible for the biggest prize in the program’s history, with Modo Stone, which increased the prize according to the participants’ correct guesses about who would leave the house in each wall. In the end, champion Amanda won R$2.88 million, in an action that generated great repercussion on social media.
This year, the company presents products from the Stone, Ton, Pagarme and Linx brands, which consolidate its strategy of becoming the Brazilian entrepreneur’s one stop shop, with a complete platform of solutions that integrate payment methods and management software, to that he can sell more, grow and develop his business. And it promises to innovate again in brand activations within the program.
We are happy to announce that we will once again be supporting the most watched reality show in the country. Our first experience with the program was very positive in terms of brand recognition and exposure. Now we want to use BBB even more as a different way to expand our business strategy, concludes Rodolfo Luz.
*Cover photo: Divulgao/Stone
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