Piece created by Triunfo Sudler Brasil has music that was made from real stories of patient healing
The Brazilian Society of Dermatology (SBD) announced the launch of the campaign “Enredos da Hansen(IA)se”, which aims to raise awareness among the population about the importance of early diagnosis and treatment carried out by a dermatologist.
Created by Triunfo Sudler Brasil, the piece features a song recorded by MC LeH from GR6 Explode which was made from real stories of patients healing and overcoming the disease taken from the internet.
“We know the enchantment and curiosity that these new technologies bring to young audiences and the admiration that this causes. With this, we use Chat GPT as a fundamental piece to generate impact and Brazilian funk as the music style of great relevance to the universe of the public we want to reach with the campaign”, explained Samuel Valado, head of Innovation & Technology at Triunfo Sudler Brasil.
The communication includes radio and social media, with publications on the profiles of the artists, the record company and SBD, in addition to the music platforms Spotify and Deezer.
“For us at Triunfo, this campaign united the new with the Brazilian reality. And it had the power to communicate and raise awareness about leprosy in a creative and popular way”, says Rachel Vassoler, the agency’s customer service manager.
