Developed by Jotacom, the piece uses a hypergeolocalized strategy and explores the peculiarities of each area of the city
Sem Parar began an OOH communication strategy on the streets of São Paulo, which aims to strengthen the brand’s connection with people, in addition to highlighting the service portfolio.
Structured in a hyper-geolocalized way, the campaign explores the peculiarities of each area of the city and proposes a more intimate dialogue with the brand’s customers. According to the company, the idea of the campaign was to give visibility to the brand’s new moment, which recently underwent a rebranding process.
When we think about an urban context, agility and efficiency are very important attributes. This new campaign, in addition to marking this New Sem Parar, takes ownership of this customer’s pain and proposes a mapping that helps the driver to guide himself along his path, always making the best decision for his needs, be they fueling his vehicle, eating something at the drive-trhu or find a nearby parking lot, explained Catharina Donato, Marketing Manager at Sem Parar.
In addition to advertising, the piece also brings a visual experience in the busiest urban spaces and has a personalized approach to integrate harmoniously with the local context.
In total, there will be more than 40 communications talking to people from all areas of São Paulo, in animated and static advertisements. The campaign was developed by Jotacom.
