Influencer Will Duarte reinforces the strategy of positioning iFood as BBB: Brazilian, good and cheap.
The first wall of the Big Brother Brasil 2024 eliminated Maycon Cosmer, but left a legacy for reality fans, of creativity and practicality in food. Among the former participant’s scenes, his sausage stroganoff caused people to talk, became a meme and is now a dish available on iFood.
Taking advantage of the opportunity, the brand invited influencer Will Duarte (@willdu.arte), runner-up of Masterchef 2023, to taste the famous sausage stroganoff. The action, created by DM9is part of the strategy to position iFood as BBB – Brazilian, Good and Cheap.
“By combining agility and creativity, we were able to position the brand in a unique way, providing the community with an engaging experience connected to the program’s universe. The partnership between DM9 and iFood reaffirms the commitment of both companies to innovate and stand out in the digital scenario, connecting with the public in a unique and relevant way”, says Vinicius Curi, creative director at DM9.
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