There were also news from Momentum, Execution, Tech&Soul, among others
In the third week of 2024, movements intensified. Some of them involving important names in the market. the case of Africa Creativewhich announced three professionals who will assume the role of coCCO Sergio Gordilho, the CCO, in addition to co-president.
One of the new features is Mariana S, formerly of WMcCann, has been CCO at Artplan since June last year. Another big name, Joanna Monteiro is back in Brazil after two years at Publicis Toronto. Finally, Nicholas Bergantin returns to the agency as executive creative director.
Another important news for the market was the promotion of Luiz Sanches a CCO of multinational accounts da BBDO. From now on, the executive will work globally within the network, taking charge of the creative management of its global accounts. In parallel, he also remains a partner and chairman of AlmapBBDO.
Already Ogilvythe news was the arrival of Mariana Hasselmann to take on the role of head of content. The executive will respond to the CEO Fernando Musa. In this role, the executive will work with the aim of highlighting to brands the importance of the content produced at the agency.
I have Greenz hired Rosana Tabarim for the chair of head of strategy and integration. Formerly Jussi, the executive has more than twelve years of experience in the field of digital communications and has served companies such as Unilever, Johnson & Johnson, Grupo Cogna, Whirlpool, Motorola, Tok&Stok, Honda Automveis and Ambev.
Restructuring at Momentum
A Momentum restructuring of your business area, with newcomers Rodrigo Lot (formerly RedDoor), and Juliana Altgauzen (formerly The Group) as business unit directors.
In addition to the new directors, the business area welcomes three more professionals: Carolina Almeida (ex-Accuracy) e Flora Nicoterowith their experience in the financial market, occupy the positions of business managers, and Camilla Guida (Former Mkt Hasbro) completes the team as an Executive.
Promoo da Tech&Soul
A Tech&Soul promoted John Meza the creative director. Hired by the agency since April 2023, Meza will work in pairs with Ricardo Andrés and both will respond directly to Flavio Waitemanscio and CCO.
The executive will be responsible for the creative work of clients such as Mitsubishi Motors, Suzuki and Lwart Solues Ambientais.
CTO na Execution
A Execution announced Marcelo Passos as the agency’s Chief Transformation Officer. Working in direct partnership with the partner and CEO Geraldo Rocha AzevedoSteps support the core business needs of Execution customers.
BR Media Group
A BR Media Group announced new business fronts: Sports, Agency Relationships and Marketing. The new areas will be led by Bruno Ranieri, Paulo Fabrício e Marcel Buainainrespectively.
Jamute
A Jamute share hired Carla Rossini to the position of international executive producer, being responsible for the consolidation of Jamute in the global market.
With a degree in RTV from FAAP and in Journalism from PUC-SP, Carla worked as an executive producer at major players in the advertising market such as Africa, Galeria, Draftline, David, Havas, Talent, Isla, Thompson and McCann Health.
In addition to her work in advertising, she has experience in media outlets, with stints at Globonews, Record, Nickelodeon, MTV and Sony TV.
DragonFly
Joo Piccoli the new service from the sound producer DragonFlywhose partners are production coordinator Ana Cordeiro and music producers Daniel Iasbeck and Mike Vlcek, all four ex-Satlite.
Launched in the second half of 2023, the production company already works with agencies such as GUT, BETC Havas and Ghana. The portfolio includes work for Spaten, Skol, Mercado Livre and Kuat, among other clients.
