Piece signed by FCB Brasil features real women in different bodies, races and ethnicities to show that women are more comfortable
Intimus announced the launch of its new campaign that aims to encourage female progress through the expression “We didn’t come this far to stop here”.
The piece, signed by FCB Brasil, also reinforces the position “Menstruated or not, she can” and has the format of a video manifesto that values women’s achievements, in addition to reinforcing the message that menstruation is not an impediment.
The film features real women in different bodies, races and ethnicities to show that women are more comfortable in the current scenario and that they have progressed in their achievements.
“Once again, we want to show that menstruation is not an obstacle to the progress of any girl and woman! And, in this sense, the campaign brings a powerful and current narrative, reinforcing that they are more empowered and more comfortable with themselves. Let’s go continue inviting society to this reflection, questioning the stigmas related to the menstrual cycle”, said Maria Cludia Toffoli, Marketing Director for the Women’s and Adult category at Kimberly-Clark Latin America.
The campaign includes a robust media plan on open TV and digital, in addition to PR actions and amplification with influencers by PROS.
“This campaign is an open letter from young women to society, helping to invite us to continue evolving. But to tell this story it was also essential to have powerful women creating and producing the film and the campaign. More than saying that ‘menstruate or she can’t’, our campaign was developed in this way. Thus, we are sure that the film has the authenticity to truly connect with our audience”, highlighted Renata D’vila, CSO at FCB Brasil.
