Inspired by a format already known by Brazilians, Beats and Anitta innovate with the launch of Beats Ice Pops, a freezing drink, with the face of summer, which comes in the flavors of Beats Drinks: Gin Tonic, Moscow Mule and Mojito. The launch comes with an important detail, it will only be available to those who are up to date with their COVID-19 vaccination!
The novelty will take to the streets of several cities in Brazil and the locations can be found on @beatsoficial’s Instagram. And anyone who finds Beats promoters across the country will be able to taste Beats Ice Pops first hand, if they show proof of at least two doses of the vaccine and, most importantly, they are over 18 years old.
The launch is one of the surprises of Plano B de Beats, prepared to not let the carnival spirit flop, in addition to reinforcing the commitment to vaccination.
“Ice Pops come to connect people with the carnival spirit. We innovated in format, transforming the way to enjoy the flavors already loved by consumers. All to show that it is possible to find new ways to enjoy the party, safely and without leaving the enjoyment aside”, says Gabriela Gallo, Head of Marketing for Future Beverages at Ambev.
Now it’s time to activate the vaccination certificate and hope to find Ice Pop around!
Beats Plan B
! The novelties range from drinks – such as Beats 150 BPMa shot that arrives with a flavor and look inspired by Anitta’s looks and tastes – even new promotions and collabs.
In partnership with Zé Delivery and GKay, owner of one of the most popular and desired parties in Brazil, the brand will provide an unforgettable experience for a lucky person: the chance to enjoy the holiday with their friends in a dream house in Salvador. Anyone who wants to have a preview of the experience can follow everything on social media from Beats, Gkay and their friends.
Do you think it’s over? No! For the bafo da revelry lookinho, Beats closed a partnership with Quem Disse, Berenice? and brings a special makeup line. The products have multifunctionality and holographic effect, with a 100% vegan and Cruelty Free formulation. And for nails, a collection of nail polishes in partnership with Studio 35.
*Action valid for people over 18 with the full COVID vaccine cycle and limited to 1 BEATS ICE POPS product redemption per CPF.
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