In addition to the drink truck, the brand will also promote an event for influencers and the press.
Beefeater will host an event with influencers and press to mark the launch of the brand’s new beverage, Beefeater & Tonic Frozen.
On February 20, guests will be able to enjoy a show by Rio de Janeiro DJ Martha Pinel, a collage workshop taught by Lela Brandão and a complete cocktail making class for influencers to learn how to make their own frozen drinks.
Among the presences already confirmed are: Mari Gonzalez, Sophia Abrahão, Sérgio Malheiros, Dora Figueiredo, among others.
In addition to the event for influencers, starting on February 12, Beefeater will position a personalized drink truck at points in São Paulo so that consumers can also learn more about frozen drinks.
