The agency will lead the retailer’s strategy, creation and media, in addition to production management and strategic and creative planning
Soko announced the winning of the Riachuelo account.
The agency will lead strategy, creation and media, in addition to the scope of production management and macro strategic and creative planning of influence and PR to amplify the main campaigns of 2024.
“Strengthening the partnership with Soko is something that we celebrate with great joy: 2024 will be a year of great challenges and very important movements for Riachuelo. We are very excited about this union and the new stories that we will build together”, said Cathyelle Schroeder, Marketing Director at Riachuelo.
The achievement reinforces the agency’s strategic role with retailers, which began in 2023, when the brand and the agency came together to launch some of the year’s main campaigns, including Months and Parties.
“Completing our partnership with Riachuelo shows the consistency of our strategic, creative and relationship management work that we developed with the brand over the last year”, added Felipe Belinky, COO and partner at Soko.
