Vibra, the largest fuel distributor in the country, brings a new campaign for Petrobras Stations, entitled ‘The Energy for Your Summer to Be a Hit’. Inspired by the success of Killer Castor Beansthe action seeks to provide consumers with an unforgettable summer, remembering the relaxed and contagious spirit of the 90s.
Created and executed by the agency PROScommunication reinforces Petrobras Stations as the starting point for incredible moments, as well as the setting chosen by Mamonas Assassinas for one of the biggest hits national. To this end, the strategy includes the use of the iconic lyrics from the song ‘Pelados em Santos’ in exclusive actions for Postos Petrobras, LUBRAX+ (the chain’s lubrication center) and BR Mania convenience stores.
“We invite everyone to get lost in the beat, celebrating the relaxed pace of our campaign. an opportunity to bring consumers even closer to Petrobras Stations, integrating the daily routine energy of thousands of Brazilians. In a fun and innovative way, in the Mamonas Assassinas style, we rescued a melody that echoes in the collective memory of many consumers, reinforcing the connection between our vast network of gas stations, the largest in the country, and the community. the combination of two icons: Petrobras Stations and Mamonas Assassinas”, highlights Vanessa Gordilho, Vice President of Business, Products and Marketing at Vibra.
The narrative was conducted by a select group of influencers, led by Jonathan Nemer, who has already started publicizing it in the format of spoiler, during the same period as the release of the Mamonas Assassinas film. Other names, such as presenter Penelope Nova, Sid Peo and Negrete, will be the support base, sharing exclusive content on their Instagram profiles.
Some members of the film ‘Mamonas Assassinas O Legado’ participate in the promotion of Petrobras Stations on social media, in addition to the participation of five influencers in the TikTok Creators Hub, who will create a fun and engaging retelling of the story portrayed in the campaign. The action also includes a series of content on the brand’s channels, led by the agency Africa Creative.
“Inspired by the film by Mamonas Assassinas, we connect the nostalgia that the band and part of the cast bring with energy from Petrobras Stations to show a new perspective on the experience at the stations: where there is everything for your summer to be as big a hit as Pelados in Santos . This is the premise of the film created to launch this meeting of national icons and the kickoff of a lot of content to awaken the passion of millions of Brazilians. One squad brand and TikTok Creators Hub is inspired by this band’s hit to transform the stations into a stage for the summer”, comments Pedro Doutourh, executive director of Creation at the PROS agency.
The video begins with the members of the film ‘Mamonas Assassinas O Legado’ in a narrative to reveal what happened at the Petrobras Stations before the trip to Brasilia Amarela. The soundtrack includes the excerpts “Seu corpo viola” for BR Mania, “Portas Abertos” for Postos Petrobras, and “Is very good” for LUBRAX+. The capture, carried out at a Petrobras Station in So Paulo (SP), generated a 60-second video for social media as a campaign, which you can see below, and other cuts of 30 and 15 seconds also for online broadcasting.
Promoo LUBRAX+
The campaign also includes the ‘Energy for You’ Promotion, promoted by LUBRAX+, which will give away ten electric bicycles. The mechanics are simple: when visiting the LUBRAX+ lubrication center and changing the oil and filter, the consumer automatically receives a lucky number to participate in the draw. The chances increase with gaining new lucky numbers if the filter chosen is from the Tecfil brand, and if you are a registered customer on the Premmia APP. To check the complete regulations, access the official website for promoo.
Technical Sheet
Agencia: PROS
Advertiser: Vibra Energia
Product: Yellow Braslia
Co-CEOs: Fernanda Tchernobilsky and Daniela Graicar
Creative Director: Pedro Capello and Vitor Pavarini
Editor: Carol Rufeil Rodrigues and Nathalie Alves de Oliveira
Art Direction: Leon Calvo
Trfego: Bruna Garcia
Operations Director: Ana Assaly
Customer Service Director: Manuela Guedes
Project Service: Rodrigo Oliveira / Rogrio Artin
PR service: Gabriel Vargas, Leonardo Tolentino and Liliane Cavalcante
BI: Isabela Sartori
RTV: Mayara Dornas
Executive Production: José Renato Gherardi / Fernanda Purchio / Alexandre Quaglio
Director: Guilherme Rocha / Roobertchay Rocha
Screenwriter: Roobertchay Rocha
Producer: GUI FILMS
Executive Producer: GUI FILMS
Production Assistant: Maressa Luiza Rocha
Director of Photography: Guilherme Rocha
Camera Operator: Adrian Guajardo
Photography Assistant: Adrian Guajardo
1 Camera Assistant: Renato Leito
2 Camera Assistant: Lucas Elias
Logger: Bruno Foiadelli
Set Assistant: Ryann Vitor
Makeup: Maressa Luiza Rocha
Object Producer: Maressa Luiza Rocha
Production Cast: Mamonas Assassinas Produes and Agncia Ispartner
Cast: Dinho (Ruy Brissac), Jlio (Nelson Bonfim), Bento (Beto Hinoto), Sérgio (Willian Falanque) and Samuel (Lucas Theis)
Backstage Photos: Maressa Luiza Rocha
Direct sound: Tiago Bittencourt
Musical Production: Mamonas Assassinas Produes
Sound design and mixing: Guilherme Rocha
Photo: Guilherme Rocha
Ps Production: Guilherme Rocha
Editor: Guilherme Rocha
Colorist: Guilherme Rocha
Approval/client: Vanessa Gordilho / Luiz Phillipe Blower / Cristiane Chaffin Baptista / Denise Martins Rodrigues / Siron do Nascimento da Silva/ Laura Corra Machareth / Vanessa Alves
Africa Creative
Media Director: Aloyzio Lima
Media manager: Lais Folsta
Mdia Supervisor: Victor Augusto
Media Coordinator: Ariana Monteiro
Media Assistant: Alexandra Toniette
Service Director: Anna Santanna
Customer Service Assistant: Vitoria Silano
* Cover photo: Guilherme Rocha
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