LePub’s new leadership duo, Felipe Cury and Aldo Pini, enter into a partnership with Kraft Heinz to boost brands and content.
A LePub arrived in the country in 2022 as part of the Publicis Brazil, both belonging to Publicis Groupe. The agency relied on trade culture, creativity and consistency to boost the brands it serves. Now, LePub is expanding its operations and announces the arrival of a new business partner, Kraft Heinz. The arrival of the company crowns a structural change for LePub, which stopped being a business unit in September and became an independently operating agency.
The partnership between Kraft Heinz and LePub begins with the Hemmer and Quero account where the agency will be responsible for the strategy and creation of the brands. Also contributing to the operation of The Kitchen, in Brazil, a unit that leads content and social media for the Heinz brand. The mission is to further increase the cultural relevance of brands in a unique and impactful way.
The new phase is celebrated by the duo that leads the agency in Brazil: Felipe Cury, CCO, and Aldo Pini, who recently arrived as the new Chief Strategy Officer (CSO). In addition to these functions, the duo will also be partners in the operation in Brazil.
“LePub is the most creative agency in the world because it focuses on culture and data, making brands relevant to people. We helped build the reputation of our brands and ended up in the TOP 10 of the most creative Brazilian agencies at Cannes Lions. These are facts that prove the competence of the LePub team as a creative and business partner for brands”, explain the partners.
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