Created by the company’s creative studio in partnership with Eyxo and BR Media, the piece highlights the benefits of the platform
99 presented its new campaign, Arrived 99Negocia: Whatever your way of negotiating, 99 is the best deal.
The play, created by the 99 creative studio in partnership with Eyxo and BR Media, stars Tata Werneck and other influencers such as Patrcia Ramos, Dandara Pagu, Morimura and Juli Gotti.
At 99 we know that each person has a way of negotiating according to their daily lives and needs. Therefore, through a plural team that has more than 30 influencers, we will show how 99Negocia is the best option for those who want more autonomy, with the possibility of negotiating the price of their races, said Ana Verroni, senior director of marketing and insights from 99.
To promote the action, the company invested in technological tools such as systems such as checking and validating registrations, facial recognition of all drivers, route sharing, emergency button, real-time race tracking and a 24-hour call center capable of provide all types of support.
